"shift from individual Web-sites to weblogs and site web-site aggregation, from publishing to participation, from Web page as the end result of huge up-front financial investment to an ongoing and interactive process, and from written content management systems to links determined by "tagging" Web site content using keyword phrases (folksonomy)." https://www.fiverr.com/maharshikushwa0/create-10-manually-brand-new-web-2-0-blogs-with-login-contextual-backlinks